Technivise Blog Index

Look here for information, ideas, and other musings related to our services. A quick list with introductions are shown below. • Branding your small business - 3 Practical Categories to Consider for Marketing • 12 Steps to Establish Internet Presence for your Small Business • Consider the “Big Picture” when Establishing Internet Presence for your Small Businesses

Branding your small

business – 3 Practical

Categories to Consider for

Marketing

One of the first steps to take before addressing marketing and Online Presence is to think about brand. Like any other subject, it can be complex in some situations, but focusing on the practical issues can help you find solutions or better understand the pros later when you need help. Technivise always inquiries about brand and branding with Small and Medium Businesses (SMB) before going too far promoting or updating their businesses on the Internet and other means of advertising. Taking pause to consider brand can save time and money. This blog presents a quick overview of critical concepts in branding so you’re better prepared to consider it in your Online Presence. Read more…

12 Steps to Survive the

Internet Jungle While

Establishing Presence for

your Small Business

As you begin to take steps to establish Internet Presence, you need to beware of predators in the Internet Jungle that will tell you anything to get your money and own you – as much as possible and for as long as possible. They want to keep you captive there, parasites feeding off your wallet, doing little to aid in your bottom line. All of them will tell you they will help. Many will tell you their efforts will bring you huge rankings on the Internet and much business. Don’t be fooled by a good sign of initial success -- that you will receive many sales calls. These predators now have your scent and they are very hungry! Some of them will claim to represent Google or the phone directory. Some will clearly be scams. Others will sound legitimate. Beware. Understand the details or have a trusted Jungle guide. Don’t give out private information. Technivise is a Guide to the Internet Jungle, helping you to understand and safely take each step with you or for you, each step so you own the results, and suggesting a broader team as needed to establish your small business Internet presence. Read more…

Consider the “Big Picture”

when Establishing Internet

Presence for your Small

Business

What should a small business first

consider about establishing Internet

presence and marketing?

Small businesses wishing to establish or improve their presence on the Internet have a lot to consider. Sure they want to have more inquiries, customers, and sales; however, budgets can be tight and investments shouldn’t be wasted. Internet presence might include a website, email, social media, directories, advertising, and online storefronts. Before investing in a particular service, think about the “Big Picture.” Technivise can help you answer questions that may come to mind: How much money and time is this going to cost me to start and each month? What’s the return on investment now, and over time? Lots of people and services want my money for this. Which are best? Which are of little value? Can one service do it all? Should I do it myself or hire help? Do I own my Internet presence, or am I going to be held hostage? Of course the answer to these questions will depend on the type of business you own and the amount of time and resources you have to address the challenge. Read more…